Create a descriptive title, which is similar to the alt attribute in that it provides information about the image displayed.The alt text for this sleeping puppies image could be “sleeping king charles spaniel puppies”. Create descriptive alternative (alt) text, which is how search engines determine what your image is about.Instead of naming your image of a sleeping puppies IMG_001.jpg, you should name it sleeping-puppies.jpg. Include keywords in a photo’s file name just as you would include keywords in a URL or the body text of a page.Optimizing your images will help search engines understand them, your pages load faster, and people interact more fluently with your site. There are a number of steps you should take to properly optimize your images for the web. If you are looking to do more intense editing or design, purchasing a subscription to Photoshop may be worth it. The basic editing you’ll need to do for web optimization is easily done in a free photo editing software like Gimp. However, images must be edited and optimized in order to be easily identified by search engines and quickly loaded in browsers.ĭon’t worry if you don’t have a photo editing service like Photoshop or Illustrator. The visual appeal of photos increases the likelihood of returning visitors. Images play an important role in user experience and search engine optimization.
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